Writing compliant ad copy & creative

You can be persuasive and compliant at the same time. Most policy strikes come from a few avoidable habits in copy and imagery.

Copy that stays clean

• Don’t imply you know a personal attribute (“struggling with X?” aimed at a condition).
• Avoid absolute or guaranteed outcomes, especially for health, money or weight.
• Skip sensational claims and fake urgency the page can’t back up.
• Make sure the offer in the ad matches the landing page exactly.

Creative that stays clean

Avoid fake buttons or fake system UI, shocking before/after imagery, and anything that misrepresents the product. Clear, honest creative not only passes review — it usually converts better because expectations match reality.