Business Manager setup done right

Your Business Manager (BM) is the foundation everything else sits on. A clean, verified, well-structured BM is far more resilient than a hastily-made one.

Get the basics right

• Complete business verification where available — it raises trust and unlocks higher limits.
• Use correct, consistent business info across the BM, pages and domains.
• Verify your domain so you control your own conversion events.
• Set roles deliberately — give people the least access they need.

Structure for resilience

Don’t run everything through one asset. Separate concerns so a single issue can’t take down the whole operation, and keep a clean paper trail of who has access to what. When you receive shared ad accounts, confirm they land in the correct BM and that Asset Access is set the way you expect.