Getting your ads approved in Ads Manager

Ad review is mostly automated and usually finishes within a day. Most disapprovals come from a handful of predictable issues — know them and your approval rate climbs.

The usual reasons ads get rejected

• Prohibited or restricted claims — health, financial or “before/after” promises.
• Personal-attribute language — addressing “you” by an implied condition or trait.
• Landing-page mismatch — the destination must match the ad and work on mobile.
• Low-quality or misleading creative — clickbait, fake UI, sensational imagery.

If an ad is disapproved

1. Read the specific policy cited — it tells you the exact issue.
2. Edit the ad to fix that issue rather than resubmitting unchanged.
3. If you believe it’s wrong, request another review — but don’t spam appeals.